Phi Kappa Tau Fraternity was able to increase and enhance the "Connections" with their members and chapters!
Phi Kappa Tau wanted to create an online, historical resource to share with all Phi Kappa Tau brothers and chapters. They had over 100 years of their magazine, The Laurel, lying around, with no effective way for their membership to access them. With many chapter centennials and other major milestones coming up in the next few years, they felt the time was right to get these documents scanned and archived online in hopes of creating more connections between chapters and its members.
The Laurel archive was funded through accurate fiscal planning and was intended to be a complement to the national website, regarded as a clearinghouse for chapter management resources. By having a separate site dedicated to The Laurel archive, Phi Kappa Tau has seen an increase in engagement and has been able to celebrate many recent milestones by revisiting their history.
Phi Kappa Tau expects to continue to add to their already impressive historical archive.